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                                 | Jeff Richards | 
                               
                            
                        
                        Special
                           Report:
  GETTING THE MOST OUT OF YOUR WEB
                           SITE   Seven Search Engine Optimization  Secrets
                           to Success
  
  Why
                           not market your services and products to the people already out there searching for them on the Internet?  Don't
                           just let your web site sit there.  It can be working for you 24 hours a day, seven days a week!   
 
  February, 2004 (and still true today!) American
                           Marketing Association reports: Google's search algorithms power 80% of all Web search queries, making
                           high ranking Google listings a marketer's dream.  Where else can you reach 80% penetration to highly qualified
                           prospects at zero cost per click?   Natural listings in Google
                           deliver millions in sales to some of the Web's savviest retailers Most
                           web sites are not properly designed to reach their market. 
  
                         
                        More Than Sixteen Factors Enhance  
                           or Detract from Search Engine Optimization Success.  
                             
                           Those that follow are some of the more important areas to consider when trying to drive visitors to your web site. 
                         
                        Effective Meta Tags are
                           significant to getting the most out of your search-engine registrations. Meta tags provide search engines with information
                           about the content and purpose of a web site, as well as the summaries that web visitors see when they use a search engine.
                            Understanding Your Business including geographically
                           where your customers are coming from, their economic status, their age, sex, interests ...these factors are all vitally important. 
                           What are the most profitable areas of your business that should get the most attention?  Does your business have
                           any specific market niches? The
                           Importance of Relevant Web Site Content  is vital to search engine optimization success.  Valuable
                           content also tends to get passed around and will give your customers a reason to keep coming back to your web site and remember
                           your business. Focused
                           Content in Search Engine Friendly Format  by using the most popular word and related word terminology that
                           people are currently searching for on the Internet. Also every search engine is a bit different, but by following general
                           principles and rules, your web site can rise above the crowd.  Most search engines will ignore your site or penalize
                           it for not following general rules. Regular
                           Search Engine Submissions are important but are not the key to getting a high profile on the web. 
                           And there are only a limited number of major search engines that are vitally important, not 300 or more like you see in advertisements. 
                           You don't need to pay special registration fees or expensive sponsorhip fees to get high on their list. Time On The Web is important,
                           but not much is actually needed to start getting valuable results. Search engines get thousands of requests for registration
                           every day. Regarding processing search engine requests, some search engines are weeks and perhaps some by
                           months. But there are many other ways to get you immediate attention. Association by having links to your web site provide
                           a number of powerful benefits, that are especially important if you are expecting national attention.  How many
                           do you need?  Well, some of the best performing web sites have more than 1000 relevant links to them. 
 
 ©
                           2003  Duplication prohibited without written permission. Low-cost reprint rights for E-Marketing
                           and other purposes available by agreement.   Low-cost
                           reprint rights for E-Marketing and other purposes available by agreement.  
  
                         
                        
                           
                           	    
                              
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                                       Please take a few moments and
                                       give us some input  
                                       on the value and quality of the above report. 
                                         
                                       Thanks in advance for your time!   Jeff Richards 
                                     
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