The Los Angeles
Times receives hundreds of press releases every week. Unfortunately, The Times cannot guarantee to run any particular item,
but a few simple procedures can help ensure that your release gets to the right editors and increase your chances of getting
What Is A Press Release? In general, a good press
release is a concise, complete description of an upcoming news event; a timely report of an event that has just occurred;
notification of important personnel or procedural changes in an organization; or other news or feature tips.
What Is The Best Format?
Keep releases short.
Write clearly, addressing who, what,
where, why and when in the first two paragraphs.
Identify the organization or individual
sending the release and include the name and daytime phone number (with area code) of someone we can contact if we have questions.
Date the release and include whether
the material is for immediate use or for release at a later date.
If you send materials to more than
one of our sections simultaneously, attach a note telling us you are doing so. This will assist our editors in preventing
If the release is longer than one
page, type "more" at the bottom of each page and identify following pages with either the subject of the release or the name
of your organization.
Type "end" or "30" at the bottom
of the last page.
50,000 copies per week, distributed via home delivery to a select group of the most affluent residences in Beverly Hills, Trousdale Estates, Bel-Air, Holmby Hills, CenturyCity, Westwood,
Brentwood and other nearby high-income areas.